It’s an exciting time for the Market Research industry. With the advent of new technologies powered by the smartphone and digital revolutions, there are more opportunities and tools available than researchers can utilize.
The pace of innovation is at its peek and its easy to ride the wave and forget the basics. No matter how great the technology is, YOU – the researcher – are still the driver of it. So, lets get back to basics and go through the must have characteristics you need to possess to be an excellent Market Researcher!