Transcription is fast becoming a required tool for conference organizers looking to: 1) increase attendee satisfaction, 2) engage the press, 3) build online thought leadership and 4) increase web traffic.
But adding a new element to the complex time-lock that is a big event sounds strenuous, and can lead some organizers to delay adoption while others reap the rewards in terms of attendees and mindshare.
Here is a short, practical guide to the why and how of conference transcription. It’s easy to get it right, and the rewards are immediate.
- Conferences with multiple tracks mean attendees can’t absorb all the content they want
- Events are often for networking, but attendees want to know what happened in the sessions they missed while talking to prospects over coffee
- Written, versus audio, content is quickly digestible, saving attendees time if there was a speaker they want to look up for reference
Build Thought Leadership by Engaging your Wider Community
- Written content is searchable, shareable, and Google-indexible (is that a word yet?). Your content can go viral, increasing your prestige as a place where thought leaders break the news
- Some who could not attend this year, will attend next, if they read about a conversation they could have contributed to, or a panel they found interesting
Engage the Press
Keyword searchable transcripts allow for quick editing of sound bites to feed to the press. Speed and accuracy are everything here (warning – plug for TranscribeMe coming soon on this point!).
How To Get Started
So, now you know why, but how do you do it efficiently – with no extra lifting from your events staff? Engage your Transcription partner and audio-visual provider a week or two before the event. Surprisingly, you don’t need more time. Your transcription partner will have a short call with the AV professionals, and they will agree on file types, file delivery, and flesh out any issues with audio quality.
- Best Practice:
- File type: .mp3
- File length: AV cuts each speaker session, so no file is longer than one hour
- File sharing: AV drops file into a shared Dropbox, so your transcription provider has the file instantly
- Get specific on how the transcript will be used:
- If you’re pulling sound bites, you may need speaker identification
- If you’re uploading directly to Wordsteam or blog, you may want files delivered in HTML format, versus word
- Planning on publishing later, but quoting known executives? You’ll want a verbatim transcript
- Planning on publishing immediately, you may want ‘speech error edited’ – with all the ums, ahhs, and likes taken out
- Maximize transcript benefits:
- Increase web traffic and improve your search engine rankings by publishing your transcript on the website/blog
- Include video and transcripts for best experience
- Include a link to the transcript PDFs in your follow up email to attendees
- Some event organizers choose to share transcripts only with VIP attendees, making access a selling point for the next show
- Keyword search transcripts for buzz words, and post these sound bites on your blog, or someone else’s blog
OK, time for the shameless plug: TranscribeMe is leading the way in conference transcription. We’ve helped over 10 events in the last five months with their audio transcription – from GigaOM and CrowdConf to Evernote’s Trunk Show and Social Loco. We deliver fast turnaround because we micro-task slices of audio and process them in parallel. Our service is affordable, and highly accurate, because we crowd-source transcribers to process chunks of audio our algorithms deem needing a human ear. We have great relationships with the leading AV companies in the Bay Area, and know how to add the maximum value to your event with our product.
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Written by Bethanie Maples Krogstad.