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Latest news, releases and tips from transcription industry leaders

Gamification: What Market Researchers need to know about it?

If you’re a researcher and you haven’t heard about “Gamification,”you’ve been living in a cave! Gamification has caught the eye of the mainstream business world in the last couple of years. Moreover, its been particularly championed by thought leaders as a powerful tool for market researchers to gain better insights and subject understanding.

Before we start talking about gamification, lets look at some of the challenges faced by the market research industry as outlined in the book “How to Hire & Manage Market Research Agencies”

Enterprise Insights Lost in Audio: How Transcription drive sales and efficiency through audio analysis

The search for efficiency: Organizations all over the world are constantly searching for ways to become more efficient with their internal business practices. From understanding how your customers use your services to figuring out the best language for your sales and marketing teams, managers are always looking to increasing productivity and deliver better performance.