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Latest news, releases and tips from transcription industry leaders

How Marketing Teams Can Save Money with Bulk Digital File Transcription

In the fast-paced world of marketing, time is money. As such, the pressure to be as efficient as possible to keep up with user trends runs high. Digital marketing, whilst having cracked the door of communication potential wide open, is hard work in an ever-changing environment.  With this revolutionary change in the way businesses and customers interact, we now also…

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The Role of Confidential Transcription in Market Research

The Role of Confidential Transcription in Market Research

The Role of Confidential Transcription in Market Research

When it comes to market research, confidentiality is of utmost importance due to the sensitive nature of the information involved. On the one hand, consenting individuals share their personal opinions and experiences; ethically, this requires the protection of their privacy and personal data. Whereas on the other hand, the insights obtained through market research is of great value to the…

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7 Must Have Qualities to Be a Superstar Market Researcher

It’s an exciting time for the Market Research industry. With the advent of new technologies powered by the smartphone and digital revolutions, there are more opportunities and tools available than researchers can utilize.

The pace of innovation is at its peek and its easy to ride the wave and forget the basics. No matter how great the technology is, YOU – the researcher – are still the driver of it. So, lets get back to basics and go through the must have characteristics you need to possess to be an excellent Market Researcher!

Interview Transcripts: The Best Way to Transcribe Full Interviews

An interview can be a reliable source for fresh or hard-to-find information. However, referencing that information while it’s still a recorded audio file can be difficult to work with; no interviewer or researcher has the time to listen to full interview recordings. To get the absolute most from your captured information, interview transcription is the perfect solution. Transcribing your interviews…

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Record Better Audio: How to Capture in Crystal Clear Quality

Recording audio has evolved from the traditional tape recorder or camcorder in use even a decade ago. Today, capturing speech word-for-word can be done with digital recorders and even audio recording apps that can get the job done in a much more streamlined way. Saving high-quality audio is something that can apply to any industry in our technologically advanced world,…

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Break Out a Recorder! Here Are the 3 Best Reasons to Start Transcribing Meetings

Transcribing meetings used to mean that an intern or secretary would hastily write down every detail possible during an important gathering; real-time, as it happened. Effective meeting minutes should always summarize main ideas, and key point and takeaways, but you can’t always rely on a single persons’ notes to accurately capture everything. Utilizing the helpful services of a transcription provider can…

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Field Work & Focus Groups: Transcription for All Your Research

Any industry or specialty dealing with field work and first-hand research can tell you the sheer volume of recorded audio is on hand at any given time, just waiting to be sifted through and analyzed. Dealing with hundreds of hours of audio files can be overwhelming – even impossible – for a solo researcher or team. Many professionals specializing in…

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Getting Ahead With Interview Transcription Services

Journalists, writers, researchers, managers and other staff that need to capture interviews are frequently on the lookout for an automated transcription solution. After all, it can take hours to accurately transcribe the words from an interview, even a brief one. TranscribeMe’s fast, accurate speech to text technology is ideal for interview transcription services. By recording interviews and then transcribing them…

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50 Books Every Market Researcher Should Read

With the explosion of user-generated content, we — as a society – create more content in a day than people did in a year a decade ago. Don’t get me wrong — a lot of the content produced these days is quite useful, well written and adds value to business. But, a lot of it is also written targeting the Google Bots and not the human beings! That’s a topic for another day. What I want to address today is that we should be careful about that although it’s good to ride the wave, it is critical to go back to fundamentals once in a while. And for getting back to fundamentals, we REALLY got to go back to the source or the foundations of the Market Research and its related industries. That’s right, we went wide and deep to pick the top 50 books we think every market researcher should read separated by category. Lets get into it.

Work Smarter with Transcription Services for Research

One thing that all researchers agree on and understand is that inputting bad data leads to bad results. Accurate transcribing services for research can have a huge impact on the time, energy and other resources spent on projects, enabling researchers to conclude with high quality results. Dedicated transcription services for research are the ideal way to transform recorded audio content into highly…

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