Businesses today should always be looking for new ways to stand out among the vast sea of digital noise. The goal is to keep your current customers happy and informed, while also taking the initiative to bring in new leads — an environment that marketing professionals are well versed in.
While it may seem like a frivolous expense that may not pay off in the short-term, the major advantages of expert video transcription help put things into perspective. Currently, video content is the most dynamic and powerful channel out there, allowing marketers to accurately demo products and services, and effectively define their brand in more compelling ways than traditional website pages.
So, why should marketers be taking advantage of transcribing video content for the online world? Take a look at some important video statistics:
- 4 times as many consumers would prefer to watch a video about a product than to read about it. (Animoto)
- 62% of B2B marketers rated videos as an effective content marketing tactic in 2016. (Content Marketing Institute)
- 90% of user say that seeing a video about a product is helpful in the decision process. (Invisia)
- Global internet traffic from videos is projected to make up 80% of all internet traffic by 2019. (Small Biz Trends)
If you’re producing video content, but not using it to your full advantage to drive real customer engagement, you may be doing more harm than good. Here are the top reasons why video transcription is so important for marketers to invest in.
1. Improve SEO & Site Traffic
The SEO benefits for video transcription is tough to deny — YouTube ranks videos higher if they have a full transcription, and if they are written well, people searching for any terms or phrases in your content will help search engines to detect them and rank your video even higher. Search engines index content by reading your video transcript, so using optimized keywords will always give you the best results.
As marketers know, improving SEO not only helps people find your video online, it leads to better traffic that can then be captured through other marketing efforts. By allowing search engines to index and rank your transcribed videos, you’ll gain a wider audience and reach more qualified audiences.
2. Boost Engagement & Experience
Online engagement and overall customer experience are two more huge bonuses of producing transcribed video content. In fact, including video on a landing page can increase conversion by 80% (Unbounce). With video transcripts, customers can easily follow along with the video as it plays, and quickly jump back to a specific part for lightning-fast information recall.
Similarly, there are people who prefer to read over watching — allowing the chance to just scan the transcript is incredibly valuable, and those readers will definitely take notice. These potential new customers can also easily share the information with a coworker or department head who may not have the time to dedicate to watching a whole video in order to understand the value.
3. Increase Accessibility
Not every viewer, Internet-user or potential new customer has the ability to easily hear or see the content that you’re putting out into the world. In today’s vastly diverse, technological world, digital marketers have to keep in mind the range of needs their audience may have — especially where video and audio are concerned. To accommodate those who are deaf or hard of hearing, those who need to mute their audio at work or home, and those who speak a different language, marketers can trust video transcription to reach audiences they couldn’t otherwise reach.
Ready to take advantage of video transcription to get the most of your marketing plans? Get in touch, or check out our price calculator for a quick quote!
This article was originally published on February 14, 2017.
