3 Huge Ways to Improve Sales With Transcription & Speech Recognition

transcription for sales

Sales strategies are only as powerful and impactful as the processes and conversations that occur in a typical sales environment. Having a strong, core process for saving time, filtering through all of the best leads, and gathering actionable data lends a big hand to how sales really functions and improves over time.

So, what’s a struggling sales team or department looking to be better to do? Transcription and speech recognition technologies for sales professionals are one such solution that covers many process-related and conversation-related activities that can make or break your sales streak.

Let’s break it down into a few easy-to-digest categories of benefits:

1. Saving Incredible Amounts of Time

When you’re reliant on a handful of sales staff and limited resources to produce results at all times, keeping things productive and efficient are key drivers of success. By using transcribing services and speech technology to convert recorded audio and video files into accurate text, sales teams can automate processes like:

  • Complaint analysis
  • Call (and caller) categorization
  • Repeat call analysis
  • Demographic analysis
  • NPS analysis

It can also help you to save time around internal team meetings, conferences, and interviews, by allowing sales departments to record everything and convert it all to text that can be edited and distributed as needed. More time saved goes hand-in-hand with more money earned, so using transcription for sales is a win-win from an administrative and fiscal perspective.

2. Identifying and Verifying Qualified Leads

Can you ever really know who you’re talking to on the other end of a sales call? By taking advantage of speech recognition that records audio with powerful voice biometrics, any sales team and organization can both identify and authenticate every caller. With this kind of information on-hand, you’ll always be in-the-know about who is on the other line, allowing you to save time on unqualified conversations and better detect instances of fraud.

Our own voice biometrics technologies are available for both active and passive voice-print capture and are currently used by financial institutions and government agencies around the world to do just this. With more qualified leads verified and ready to go, you’ll be well on your way to making those sales.

3. Obtaining Conversation Intelligence

Having an understanding of what your leads and callers feel about you, the company you represent, and the products or services that you’re selling means everything in good sales. When you’re able to capture this kind of information during a conversation and then measure it effectively, you can learn and progress even more.

Tapping into speech recognition technology allows sales teams to learn and truly understand how potential leads and callers are feeling, thinking, and perceiving what you’re selling. With this conversation intelligence available to you, it becomes infinitely easier to analyze and assess what can be improved in your sales scripts and training methods.

Our speech technology performs in-depth data-mining on recorded audio from your sales calls and can identify important caller information, such as gender, age estimation, language, accents, emotion and sentiment, topic, speech patterns and more. In addition, voice biometrics provide the ability to identify and verify customers to help mitigate risk.


Ready to see how transcription services and speech recognition technology can improve your sales strategy? Get in touch with us, or start yourself off with a free account.

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